Conversational checkout: from question to order, with review at every step.
Conversational checkout is a dialogue-guided shopping journey connected to a catalog, cart, and payment. Conversation helps customers decide; they still review and confirm the order.
How it works in practice
- The customer describes what they need and receives catalog options.
- They choose products and quantities and check the cart.
- They review shipping, conditions, and discounts allowed by the store.
- They check details, amounts, and payment before confirming the purchase.
Where does Pix fit?
Pix can be part of the journey when the store's payment provider supports this Brazilian payment method and the integration is enabled. The agent does not replace the provider or confirm receipt of funds on its own.
Pending and confirmed payments are different states. Order completion depends on authoritative payment confirmation, not a buyer's message. Availability and fees must be checked for each operation.
Conversation does not mean hiding information
AI can explain products, shipping, and conditions without requiring customers to find everything on separate pages. It does not remove the data needed for a purchase or the review of the total.
Prices, discounts, delivery, and fees must remain readable. When a condition changes, the buyer needs to see the change before continuing.
How to evaluate results
Compare abandonment and completion by stage using the same period and traffic profile. Track shipping and payment errors and recurring questions. Do not attribute every improvement to AI if prices, campaigns, or the catalog also changed.